Traffic Quality Resources

Click Fraud Index Published quarterly by Click Forensics, the Click Fraud Index™ is widely recognized as the barometer of click fraud in the industry. The Index measures the level of click fraud across the entire online advertising industry and across specific industry verticals. Much of the data gathered in producing the Index comes from the Click Fraud Network.

Click Fraud Network The Click Fraud Network is a community of online advertisers, agencies and search providers working together to develop an industry solution to click fraud. Membership is free to qualified participants. Network members receive access to basic Click Forensics functionality as well as access to a number of community features.

Click Quality Council Founded and sponsored by Click Forensics, the Click Quality Council is an independent group of leading online advertisers, advertising agencies and click quality monitoring firms. This group meets monthly to review industry initiatives, such as IAB Click Measurement Guidelines, and to share best practices. The Click Quality Council has published a list of eight principles it believes should serve as the foundation for ensuring adequate quality in pay-per-click advertising campaigns.

Traffic Quality Blog The Traffic Quality Blog is the place to go when you're looking for the latest industry buzz, insider information, and hot topics in traffic quality management being discussed by the experts. Some current topics include Ad Network Quality, a Case Study on how it's not always click fraud, and commentary on Google's Automatic Matching feature. If you want to chime in, registration is free.

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