Click Forensics offers unique solutions for online advertisers, publishers, and ad networks. As an independent and unbiased third-party, Click Forensics' technology analyzes the attributes of every single click and scores that traffic in real-time. The assigned scores classify traffic along a spectrum of click quality from invalid to high converting. Since each click is evaluated individually, scores can be aggregated to provide views of traffic along various source and destination dimensions, including: click, site, publisher, network, geography and more. The resulting scores are available via both a web-based reporting interface and a powerful Web service API. This allows for integration into a customer's current systems and provides insights into traffic to assist in real-time decision-making and traffic optimization.

For Ad Networks:

• Enables ad networks to filter invalid traffic and increase average quality.
• Allows matching appropriate quality traffic with the right advertisers; using quality based routing or pricing, ad networks can achieve the right blend of traffic for each advertiser in the network.
• Downstream publisher management - monitoring existing traffic sources and screening/approving new ones
• Improves the efficiency of publisher and advertiser management teams dramatically, saving money and preserving invaluable relationships.
• Enhances an ad network's reputation in the marketplace.
• Replaces costly in-house fraud detection and filtering technology that is expensive and resource intensive to maintain.

• Enables publishers to filter invalid traffic and increase average quality.
• Enhances a publisher's reputation in the marketplace.
• Improved traffic quality gives publishers the ability to charge higher rates, sell more of their inventory, and retain happy advertisers.

• Improves campaign performance by excluding low-quality traffic, eliminating click fraud, and channeling ad spend to sites and networks that drive traffic with the highest likelihood of conversion.
• Automatically submit evidence reports to many search providers and request reconciliation from ad providers for traffic deemed to be invalid
• Protects advertiser's brands by monitoring trademark use and violations.