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Industry Click Fraud Rate Down Slightly for First Quarter 2008
 
Key findings for data reported for Q1 2008 include:
- The overall industry average click fraud rate was 16.3 percent for Q1 2008. That’s down slightly from the 16.6 percent rate reported for Q4 2007 and up from the 14.8 percent click fraud rate reported for Q1 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.8 percent. That’s down from the 28.3 percent rate reported for Q4 2007 and up from the 21.9 percent average click fraud rate reported for Q1 2007.
- Q1 2008 click fraud traffic from botnets was 8 percent higher than click fraud traffic from botnets in Q4 2007.
- In Q1 2008, the greatest percentage of click fraud originating from countries outside North America came from Monaco (3.1 percent), Ghana (3.1 percent), and New Caledonia (2.4 percent).
Read more about our findings here »
Upcoming Events:
Product Happenings
- SiteScore™: SiteScore rates the traffic quality of publishers and referrers to easily evaluate performance. SiteScore is available as an API call and in the referrer and publisher advisor reports found in the UI.
- VisitorScore™: VisitorScore rates the traffic quality of visitors viewing ads on your web site or through your ad network. VisitorScore is available as an API call and in the IP Advisor report.
- Publisher and Affiliate Advisors™: Publisher and affiliate advisors rate each of your publishers or affiliates based on traffic quality, and rank each from best to worst. These reports are available through the UI.
Coming Soon - Click Forensics for Ad Networks and Publishers™: - Dashboard: A new dashboard will be available in the UI which will provide you with quick bites of information including summarized statistics and account trends.
Coming Soon - Click Forensics for Advertisers™:
- Trademark Abuse Report: Parked domain companies sometimes register domains containing well known brand names or slogans. Commonly, search or contextual ads are displayed on these domains allowing the parker to leverage known brands to generate traffic and revenue. Our new Trademark Report screens domains who have referred traffic to you for trademark and/or brand misuse.
Tom's Perspective - Industry News Updates
by Tom Cuthbert, President & Founder of Click Forensics
 Over the past two years we have been trying to bring attention to the real danger of click fraud. It is a real problem that is getting worse not better. Since we began reporting our Click Fraud Index, the overall rate has climbed over 20%. This problem has been highlighted in mainstream publications including Business Week, USA Today and the Wall St. Journal. No one today denies that click fraud is a problem and that it is having a negative effect on the growth of the online industry.
Read more here »
Success Stories - GFT Forex Trading Company
 Click Forensics helped GFT Forex's ad providers reconcile inaccuracies in their billing and fraud detection capabilities. GFT continues to use Click Forensics to stay ahead of industry best practices. Click Forensics was able to give GFT a click-by-click breakdown of suspected invalid activity and overwhelming proof that they were being wrongly billed for ‘bad click.’ GFT’s program resulted in an average refund of 10 percent of monthly media buying costs. Find out how GFT regained tighter control of their marketing budget by downloading their story. Read more here »
In The News
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