Publishers increase earnings-per-click through aggressive traffic quality management. Intelligent scoring of traffic quality allows publishers to optimize monetization, ensuring that the highest quality traffic is routed to the most appropriate properties and advertisers.

Publishers who employ ongoing traffic improvement and routing protect their relationships with the best ad networks and most profitable advertisers. Operators of multiple sites can use more cost-effective sites/positions when appropriate.

Click score: publishers are provided with a list of scores for each click and related attributes. Click scores indicate whether that individual click was valid or invalid.

• Click score reports are refreshed in 15 minute intervals.
• Invalid click thresholds are configurable by the publisher.
• Individual clicks are identified using attributes as requested by the publisher which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the click such as IP/date and time/user agent.

Visitor score: additionally, publishers are provided with a list of scores for each visitor indicating whether that visitor was valid or invalid and providing a 3-digit quality score. Higher scores indicate higher quality visitors.

• Visitor score reports are refreshed in 15 minute intervals.
• Visitor scoring attributes are configurable by the publisher.
• Individual visitors are identified using attributes as requested by the publisher which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the visitor such as IP and user agent.