With Click Forensics for Publishers invalid traffic can be blocked before it ever reaches an advertiser or ad network, thus increasing confidence, customer satisfaction and the ad rates a publisher can charge.

Advertisers achieve higher conversion rates, inspiring them to route more ad spend to publishers that deliver higher quality traffic. Continual improvements in blocking bad visitors (and routing good visitors appropriately) can impact publisher reputation and quality scores (TQ, CQ, etc.). Increased quality scores result in higher commissions from ad providers.