Invalid and low-quality traffic is identified and filtered prior to billing advertisers, reducing the demand for rebates and credits.

Evidence of filtering low-quality traffic via independent 3rd party is recorded so that publishers can charge advertisers based on the quality of traffic delivered. Advertisers are willing to spend more for higher quality, better converting traffic.

Intelligent scoring of traffic quality allows publishers to employ intelligent quality-based pricing models, charging more for higher quality traffic and increasing earnings-per-click.

Click score: publishers are provided with a list of scores for each click and related attributes.Click scores indicate whether that individual click was valid or invalid.

• Click score reports are refreshed in 15 minute intervals.
• Invalid click thresholds are configurable by the publisher.
• Individual clicks are identified using attributes as requested by the publisher which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the click such as IP/date and time/user agent.