For online publishers, traffic quality management means attracting and retaining the best advertisers and ad networks to increase overall ad spend and eCPM.

To do this, Click Forensics for Publishers provides the assurance of an independent 3rd party audit. With Click Forensics, publishers can block invalid clicks before they reach an advertiser, filter poor traffic from the billing system, and score acceptable traffic into tiers ranked by quality. By scoring every click, publishers can make real-time routing decisions to increase advertiser confidence in the quality of the traffic they receive.