Fully Automated Click Tracking Reconciliation

NewsFlash - October, 2008 - FACTr to support reconciliation with Google, Yahoo!, LookSmart, and MIVA

Click Forensics unique FACTr feature provides an automated way for advertisers to request reconciliation from ad providers for traffic deemed to be invalid. FACTr completely automates the submission of Evidence Reports for many search providers.

Evidence Reports contain a click-for-click breakdown of all invalid campaign activity and are the primary vehicle for requesting rebates or credits from ad providers for invalid traffic.

Simply clicking the “submit” button for the desired ad provider initiates a transparent process that results in a final report after a response is received from the ad provider.  These are the simple steps:

1. Advertiser requests FACTr (can be scheduled to occur automatically every month for each ad provider)
2. Click Forensics risk analyst team works directly with ad provider to review and explain evidence reports and reconcile results
3. Ad provider determines corrective action and communicates to Click Forensics
4. Click Forensics reports FACTr results to advertiser