Ad networks increase eCPM through aggressive traffic quality management. Intelligent scoring of traffic quality allows networks to optimize monetization, ensuring that the highest quality traffic is routed to the most appropriate properties and advertisers.

Ad networks who employ ongoing traffic improvement and routing protect their relationships with the best publishers and most profitable advertisers. Networks with a wide range of publisher partners can use more cost-effective sites/positions when appropriate.

Click score: ad networks are provided with a list of scores for each click and related attributes. Click scores indicate whether an individual click is valid or invalid and provides some insight into the quality of the individual click.

• Click score reports are refreshed in 15 minute intervals.
• Invalid click thresholds are configurable by the ad network.
• Individual clicks are identified using attributes as requested by the ad network which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the click such as IP/date and time/user agent.

Visitor score: ad networks are also provided with a list of scores for each visitor indicating whether that visitor was valid or invalid and providing a 3-digit quality score. Higher scores indicate higher quality visitors.

• Visitor score reports are refreshed in 15 minute intervals.
• Visitor scoring attributes are configurable by the ad network.
• Individual visitors are identified using attributes as requested by the ad network which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the visitor such as IP and user agent.

Site score: perhaps most importantly for ad networks, each downstream publisher site is given a three-digit score based on the quality of traffic delivered. Site scoring attributes are configurable by the ad network.