| Downstream Publisher and Affiliate Management |
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Click Forensics adds value from the very beginning of the cycle, providing ad networks and publishers with the tools to better manage their publishers and affiliates. Screening: It starts with publisher and affiliate vetting, where the Click Forensics system gives insight into potential partners by evaluating the sites they submit using a variety of criteria, including: historical traffic quality, traffic metrics, content identification, malware screening, reputation metrics, and more. The product surfaces all of these variables for review, and attempts to summarize them with a quality score that judges the sites' reputation, and likelihood of quality traffic. Ad networks and publishers can then use this insight to help decide whether to approve or deny specific sites into their program. Initial Monitoring: As publishers begin sending traffic to a network, the Click Forensics solution scores this traffic in real-time, providing valuable feedback for ad networks and enabling a variety of decisions to be made. For instance, with access to real-time, up-to-date traffic quality scores, ad networks may choose to compensate publishers differently based on the quality of traffic they send to the network. Relatively speaking, lower quality earns a lower payment and higher quality earns a higher payment. This is known as quality-based pricing; essentially ad networks can now differentiate between publishers based on the value they provide to advertisers, and provide incentives for publishers to improve quality through their pricing mechanism. It can have the added benefit of increasing margins on riskier traffic, and allows networks to monetize a wider range of traffic. Ongoing Monitoring: With publisher data so readily available, publisher and affiliate management teams can quickly and easily identify both excellent and poor performers, and act as needed -- rewarding, sanctioning, or removing them as required. Ultimately, all of these elements not only make ad networks and publishers more effective, but they make them more efficient as well, saving them money and preserving valuable advertiser relationships. Typical ROI - Downstream publisher and affiliate management
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