With Click Forensics for Ad Networks invalid traffic can be blocked before it ever reaches an advertiser, thus increasing confidence, customer satisfaction, and overall ad spend.

Advertisers achieve higher conversion rates, inspiring them to route more ad spend to networks that deliver higher quality traffic. Continual improvements in blocking bad visitors (and routing good visitors appropriately) can impact an ad network’s reputation and quality scores (TQ, CQ, etc.). Increased quality scores result in higher commissions from ad providers.