The Ad Assurance module is an important feature of Click Forensics for Ad Networks. For ad networks, Ad Assurance provides two important services:

1. User experience evaluation - malware protection
2. Content categorization – avoid inappropriate content

Ad Assurance automates the process for detecting malware in ad creatives and landing pages. Ad Assurance eliminates complaints from site visitors when ads (or ad landing pages) cause harm.

Ad Assurance = Ad Network Protection

Ad Assurance Scans

• Ad creatives
• Ad landing pages
• Referrer URLs - ad placement pages

Ad Assurance Employs

• Multiple anti-virus and anti-spamware packages
• User-experience monitoring

The output from the Ad Assurance process can be integrated into publisher operations via API, or viewed through the Click Forensics console. The outcome of an Ad Assurance creative analysis is:

• Outcome
• 1. Clean
• 2. Suspect
• 3. Infected

• Additional Info
• None
• Type, threat name, anti-virus vendors, last signature update
• Type, threat name, anti-virus vendors, last signature update

Additionally, Ad Assurance automates the process for categorizing content on publisher sites, avoiding situations where ads are placed on sites with inappropriate content. Inappropriate content includes any site that is inconsistent with brand reputation (adult content, grey market retailers, made-for-ad sites, social networks, etc.)

Ad Assurance eliminates advertiser complaints to ad networks regarding ad placements by automating and scaling a tedious manual process.