For online ad networks, traffic quality management means attracting and retaining the best advertisers, increasing overall ad spend and eCPM, and improving traffic quality from downstream publishers.

The Click Forensics for Ad Networks software-as-a-service (SaaS) solution is deployed through a simple browser-based user interface, or directly through an integrated API. Data mining techniques are applied to click behavior to identify markers and determine relative merit of every click, every visitor, and every site. Comparative data is available across a community of advertisers, networks, and publishers for correlation, validation, and continuous improvement to the algorithms. Click Forensics for Ad Networks provides the assurance of an independent 3rd party audit.

Click Forensics for Ad Networks scores traffic based on its propensity to be fraudulent. This enables network operators to make traffic routing decisions specific to visits, clicks, or sites and to make billing decisions specific to advertiser customers and publisher partners. With Click Forensics, ad networks can block invalid clicks before they ever reach an advertiser, eliminating billing confusion and contention.