Click Forensics products allow the online advertising community to score, audit, and improve traffic quality. Click Forensics software-as-a-service (SaaS) solutions are deployed for advertisers, publishers, ad networks, or agencies through a simple browser-based user interface, or directly through an integrated API. Attributes of ad clicks are examined via log files (or page tags) and analyzed using proven heuristics for determining quality.

The brain of every Click Forensics product is the Traffic Quality Engine. The engine analyzes PPC traffic data with sophisticated patent pending heuristics to score the relative merits of online traffic. Data mining techniques are applied to click behavior to identify markers and determine relative merit of every click, every visitor, and every site. The large number of heuristics employed examine three main categories of data:

• Attributes: technical and economic attributes of every click include IP address, proxy server traffic, bot characteristics, originating location, HTTP header characteristics, visitor profile characteristics and cost-per-click.
• Behavioral: click-through behavior such as visit depth, time on site, viewing patterns, and time between clicks.
• Community: comparative data is available across a community of advertisers, networks, and publishers for correlation, validation, and continuous improvement to the algorithms.

Service is an important component of our SaaS offerings. Click Forensics’ goal is to improve business results for our customers. The Click Forensics Client Services team will actively assist in the set up process and helps clients understand and take action on the resulting data. The Click Forensics risk analyst team works directly with clients to improve traffic quality and implement best practices.

As the leader in the traffic quality management, Click Forensics’ expertise can be relied upon to improve the ROI for online advertisers, publishers, and ad networks. We partner with our customers in creating customized solutions for their business needs.