For online advertisers and their agencies, traffic quality management means improving campaign performance by excluding low-quality traffic, eliminating click fraud, and channeling ad spend to sites and networks that drive traffic with the highest likelihood of conversion.

Click Forensics for Advertisers identifies and excludes diverse sources of low quality traffic to improve campaign performance. Improved traffic quality results in reduced costs and improved campaign conversion rates. Click Forensics for Advertisers is complementary to existing campaign and web analytics solutions and is designed for advertisers of all size.

Increase Content Network Effectiveness: Advertisers participating in content networks can see which domains are driving paid traffic and which are draining the budget. The effectiveness of each domain can be compared and poor performers excluded. Sources of invalid clicks are mitigated to optimize ad spend targeting and make the most of every paid click.

Compare Paid Marketing Channels: Traffic quality can be measured by ad provider and marketing channel. The impact of Content Network channels on conversions is measured so that ad spend can be redistributed to optimize ROI.

Keyword Analysis: The value of each keyword is assessed. Expensive keywords can drive qualified traffic, but are sometimes the tool of choice for fraudsters. Keywords can be targeted to gain maximum effectiveness while minimizing invalid spend.

Competitor Tracking: Ensures malicious sources aren't draining the ad budget.