| Click Forensics Launches New Automated PPC Report Submission Capability to Speed Advertiser Credit Investigations |
Click Forensics Launches New Automated PPC Report Submission Capability to Speed Advertiser Credit InvestigationsYahoo! First Search Engine to Accept Traffic Quality Reports Electronically from Advertisers AUSTIN, Texas – July 9, 2008 – Click Forensics, Inc., the industry leader in scoring, auditing, and managing traffic quality for the online advertising community, today announced the availability of FACTr™, a new feature of the Click Forensics for Advertisers™ solution. FACTr, which stands for Fully Automated Click Tracking Reconciliation, allows advertisers to submit invalid traffic evidence reports automatically to search providers in order to speed account reconciliation and credit request investigations. Yahoo! is the first search provider to begin accepting electronic traffic quality reports from Click Forensics on behalf of advertisers. “FACTr addresses one of the most important goals of traffic quality management, and that is to ensure advertisers get what they pay for from search marketing investments,” said Tom Cuthbert, co-founder and president of Click Forensics. “Yahoo! has shown tremendous leadership in helping advertisers address quality concerns in a timely and efficient way, and we are thrilled that FACTr is contributing to their efforts.” Using patent-pending analytics and live campaign data from the Click Fraud Network™, Click Forensics identifies and filters out sources of click fraud and poor quality traffic before it affects online advertising campaigns. The new FACTr capability provides advertisers with an automated way to submit evidence reports on suspect traffic electronically to search providers. Similar to a spam filter, Click Forensics delivers regular updates on new sites and sources perpetrating click fraud or those sending bad traffic to clients and members. For more information on Click Forensics for Advertisers and its new FACTr feature, visit www.clickforensics.com. “As advertisers demand better performance from their search dollars and publishers demand higher fees for their premium inventory, only those ad networks delivering the highest quality traffic will succeed long-term,” said Paul Pellman, CEO of Click Forensics. “We’re helping ad networks by giving them an easy way to stay on top of traffic quality for their clients and manage relationships with their best publishers.” Using patent-pending analytics with conversion and session data tracked from live advertising campaigns across various search engines, content networks and publisher sites, Click Forensics for Publishers & Ad Networks continuously identifies sources of click fraud and poor quality traffic. The information is updated for clients in real-time and delivered via a simple browser-based interface so intelligent filtering decisions can be made. For more information on Click Forensics, visit www.clickforensics.com. About Click Forensics, Inc.Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com. ### Click Forensics, Click Forensics for Advertisers, FACTr, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies. Media Contact: |
