| Click Forensics Expands Management Team with Appointment of Paul Pellman as CEO |
Click Forensics Expands Management Team with Appointment of Paul Pellman as CEOAddition of Former Hoover's Executive to Support Company's Rapid GrowthAUSTIN, Texas – March 21, 2008 – Click Forensics ™, Inc., the leading provider of traffic quality management solutions, today announced the appointment of Paul Pellman to the position of CEO. Following the company's recently closed $10 million Series B funding round, the addition of Mr. Pellman is part of its strategy to support growing demand for the Click Forensics traffic quality and click fraud monitoring solutions. In his new role, Mr. Pellman will oversee strategic company initiatives, operations, and key growth and business development activities. Tom Cuthbert, Click Forensics founder and current president and CEO, will continue in his role as president, focusing his time and energy on industry initiatives, marketing and business development activities. “We're excited to have someone of Paul's caliber join the Click Forensics management team,” said Tom Cuthbert, president of Click Forensics. “At this important stage in our company's lifecycle, we need seasoned leaders who can guide us as we continue to expand the company and its operations. Paul's experience serving as CEO in the past and his time with industry leaders like Hoover's and Lycos will prove invaluable in taking us to our next level of growth.” Mr. Pellman was introduced to Click Forensics through Jeff Browning, Austin Ventures' dedicated in-house talent partner. Mr. Pellman most recently served as Entrepreneur in Residence at Austin Ventures. Before that he was executive vice president of Marketing for Hoover's, where he was responsible for the leadership of the company's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Mr. Pellman also served as Interim President of Hoover's from November 2006 through June 2007. Before joining Hoover's, Mr. Pellman was vice president of Consumer Direct for global internet group – Terra Lycos. Previously, he served in a number of executive management roles, including CEO for two early stage start-ups. Mr. Pellman began his career as a senior consultant with a Big Eight accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University. “Click Forensics understands that the problem of click fraud is just the tip of the iceberg,” said Paul Pellman. “The growing issue of poor traffic quality is an even bigger threat to the future success of online advertising. Tom and the rest of the management team have done an excellent job helping to raise visibility for this important issue. I look forward to working with them as we continue to press forward with making high quality traffic the standard in the search marketing world.” In 2006, Click Forensics became the first industry source for statistically significant information on industry click fraud rates when it created the Click Fraud Index. The Click Fraud Index publishes data collected from the Click Fraud Network (www.ClickFraudNetwork.com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click fraud. Click fraud data is tracked and published on a quarterly basis for specific search providers, industries and trends. The service is unique in that it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers' own web sites – providing the industry's most accurate view of click fraud to date. Click Forensics also offers solutions that allow online publishers, advertisers and search engines to automatically block sources of click fraud and poor quality traffic from hitting Pay Per Click (PPC) advertisements. Similar to a spam filter, Click Forensics for Publishers and Click Forensics for Advertisers solutions filter out click fraud and other low quality traffic in real-time so customers can improve the performance of online advertising campaigns. For more information on Click Forensics, visit www.clickforensics.com. About Click Forensics, Inc. ### Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies. Media Contact: |
