| Click Forensics Closes $10 Million Series B Funding Round |
Click Forensics Closes $10 Million Series B Funding RoundSierra Ventures, Austin Ventures and Shasta Ventures Invest in Leading Developer of PPC Traffic Quality Management and Click Fraud Prevention Technology AUSTIN, Texas – March 12, 2008 – Click Forensics, Inc., the leading provider of traffic quality management solutions, today announced that it has closed a $10 million series B funding round. The round was led by Sierra Ventures with participation from existing company investors – Austin Ventures and Shasta Ventures. The capital infusion will be used by Click Forensics to expand marketing and development of the Click Fraud Network and the company's industry-leading click fraud and click quality management solutions for online advertisers, agencies, publishers and ad networks. “Over the past year, improving Pay Per Click traffic quality has become paramount to the success of the online advertising industry,” said Steven Williams, Managing Director of Sierra Ventures. “Click Forensics has played a pivotal role in helping advertisers protect their online investments by providing the solutions, industry data and intelligence needed to stop click fraud and improve traffic quality in real-time. We look forward to working with the management team to further boost the performance of search advertising in this growing market.” In addition to securing its recent funding round, Click Forensics announced that Sierra Ventures managing director, Steven Williams, was appointed to the Click Forensics board of directors. He joins current board members, Tom Cuthbert, president and CEO of Click Forensics and Thomas Ball, Venture Partner of Austin Ventures. “Empowering advertisers, publishers, content networks and search engines to stop click fraud and improve their traffic quality has always been our number one priority,” said Tom Cuthbert, president and CEO of Click Forensics. “Because of our talented team of search marketing, anti-fraud, security and analytics experts we've made great strides in achieving that goal. With the support of Sierra Ventures and our existing investors we'll continue to build on the progress we've made as we look to further improve the business of online advertising.” In 2006, Click Forensics became the first industry source for statistically significant information on industry click fraud rates when it created the Click Fraud Index™. The Click Fraud Index publishes data collected from the Click Fraud Network™ (www.ClickFraudNetwork.com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click fraud. Click fraud data is tracked and published on a quarterly basis for specific search providers, industries and trends. The service is unique in that it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers' own web sites – providing the industry's most accurate view of click fraud to date. Click Forensics also offers solutions that allow online publishers, advertisers and search engines to automatically block sources of click fraud and poor quality traffic from hitting Pay Per Click (PPC) advertisements. Similar to a spam filter, Click Forensics for Publishers and Click Forensics for Advertisers solutions filter out click fraud and other low quality traffic in real-time so customers can improve the performance of online advertising campaigns. For more information on Click Forensics, visit www.clickforensics.com. About Sierra VenturesSierra Ventures, founded in 1982, is a privately held venture capital firm focused on investments across all areas of the Information Technology sector from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management. Some of the firm's investments include 360Commerce (acquired by Oracle), Active Software (acquired by WebMethods), AmeriGroup (AGP), Authentec (AUTH),Centex (acquired by WorldCom), ConvergeNet (acquired by Dell), FatBrain (acquired by Barnes & Noble), Frontbridge (acquired by Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage), Intuit (INTU), Micromuse (acquired by IBM), OnAssignment (ASGN), OnLink (acquired by Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), Sourcefire (FIRE), Sychip (acquired by Murata Manufacturing) and Teradata (acquired by NCR). More information is available at http://www.sierraventures.com. About Austin VenturesAustin Ventures, with $3 billion dollars under management across nine funds, has provided startup and growth capital to emerging companies for over twenty years. We partner with exceptionally talented entrepreneurs and operating executives to build valuable businesses in a variety of technology and service industries. We invest nationally but maintain a particular focus on Texas, where we are the region's most active investor. Our team of investment professionals works with companies at every stage of the funding lifecycle, from initial seed investments, through startup and growth capital, to management-led buyouts and recapitalizations. Austin Ventures brings a long-term investment perspective, broad experience in building high-growth companies, and access to an unparalleled network of entrepreneurs and executives. Visit austinventures.com for more information. About Shasta VenturesShasta Ventures is an early-stage venture capital firm investing in technology-enabled businesses serving consumers and enterprises. Located in Menlo Park, Calif., Shasta Ventures manages $460 million. Shasta was formed in 2004 by venture capital veterans and invests across consumer and business services, infrastructure and software. For more information on Shasta Ventures, please visit www.shastaventures.com. About Click Forensics, Inc.Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com. ### Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. 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