| Adknowledge Partners with Click Forensics to Enhance Click Scoring System |
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Online Audience Verification Firm Helps Deliver Better Traffic
for MIVA Advertisers
AUSTIN, Texas - January 15, 2010 - Click Forensics®, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today announced that Adknowledge, the largest privately-held advertising network, and its MIVA subsidiary, have partnered with Click Forensics. MIVA has selected Click Forensics for its industry-leading audience verification technology, massive community data set and expertise in online traffic quality. "We're making a significant investment in improving traffic quality for all of our advertisers in order to increase ROI and better help us target and price the best search and contextual traffic on the web," said Sloan Gaon, General Manager of the Web Content Channel at MIVA. "Click Forensics' experience and vast amount of online advertising data will augment our internal efforts in this area." By using Click Forensics to augment its own internal traffic scoring solution, MIVA will improve its targeting of users with the most appropriate advertisement and at the right price for the advertiser. "MIVA and Adknowledge are demonstrating their commitment to delivering the very highest quality traffic to online advertisers," said Paul Pellman, CEO of Click Forensics, Inc. "We're excited to apply our industry-leading technology and traffic quality experience to the unique opportunity presented by MIVA." The Click Forensics audience verification platform allows ad networks, advertisers, agencies and publishers to protect themselves against bad online traffic sources, while targeting and delivering traffic sources that are more likely to convert into sales. The Click Forensics platform measures and analyzes each individual ad visitor, or click, to determine its value and propensity to convert. The platform is also used to block certain types of online traffic that deliver poor ROI, such as botnets and known fraud perpetrators. The power of the Click Forensics platform is derived from monitoring online media traffic across over 300 ad networks as well as billions of clicks from top search engines, content aggregators, leading publishers and advertiser web sites - providing the most complete and holistic view of search and online advertising traffic quality. For more information on Click Forensics and its offerings, visit www.clickforensics.com. Follow us on Twitter: @ClickForensics. About Adknowledge Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Email, Social, and Web Content. Adknowledge has grown to be the largest independent cost-per-click network focused on high-quality alternatives to search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com. About Click Forensics, Inc. Click Forensics® is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Progressive Insurance, GenieKnows, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com. ### Click Forensics and Click Fraud Index are registered trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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