In 2010 Click Forensics brings to the display advertising industry what we’ve been providing in the CPC space for years: transparency, verification, and quality improvement.

Ad exchanges, demand side platforms, publisher optimization platforms and the proliferation of online ad networks have brought new capabilities to the world of online display advertising. But the advantages in measurement, targeting, and optimization are accompanied by new problems such as lack of transparency, wasted ad spend, and brand safety concerns.

Click Forensics has now opened the beta testing program for a new platform that will enable online display advertisers to make impression filtering and ad serving decisions in real-time. Online advertisers, agencies, and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, improving overall campaign ROI.

Click Forensics helps online marketers to verify the delivery of purchased impressions, the sites where they were delivered, and the audience viewing them. The Click Forensics ad verification platform allows advertisers and agencies to pre-filter unwanted impressions in real-time and verify that campaign objectives are met by delivering better targeted impressions.

Interested in participating in the beta program? 
Email, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , to find out more.