| Click Forensics Unveils Technology to Protect Search Advertisers from Online Trademark Infringement |
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New Feature Helps Advertisers Identify Unlawful Use of Trademarks in Search Advertising, While Improving Traffic Quality AUSTIN, Texas – October 6, 2008 – Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics for Advertisers™ solution which allows brands to identify and track organizations and individuals unlawfully using trademarked names for search marketing campaigns. The new feature produces updated reports on potential trademark abusers who use well-known brand names to generate Pay Per Click (PPC) traffic. Companies can use the new solution to more quickly take action to protect intellectual property and their own search marketing investments. Trademark infringement in Pay Per Click is a growing and highly-visible problem on content networks and major search engines such as Google, Yahoo! and MSN. Perpetrators commonly register domains containing well-known brand names and then display ads on them that generate traffic and PPC ad revenue. Consumers often see the results when mistyping a web site URL only to find themselves on a different web site with lots of ads and pop-ups. “The Trademark Use report from Click Forensics is another powerful weapon in the battle to improve search advertising traffic quality,” said Mike Brown, Vice President of Internet Marketing for VEGAS.com, the official Vegas travel site. “It allows advertisers to more quickly identify and stop trademark infringement online, which helps boost the performance of pay per click advertising initiatives.” The Trademark Use report works by identifying registered domains using trademarked names. It is a feature of the Click Forensics for Advertisers solution, which uses patent-pending analytics and live campaign data from the Click Fraud Network™ to identify and filter out sources of click fraud and poor quality traffic before it affects online advertising campaigns. Similar to a spam filter, Click Forensics for Advertisers delivers regular updates on new sites and sources perpetrating click fraud, trademark infringement or those sending bad traffic to clients and members. “The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics. “It’s affecting the advertising budgets of major brands as they’re forced to spend more money to get the high-quality search traffic that is rightly theirs. We’re helping to change that by giving brands a tool they can use to fight back.” For more information on Click Forensics for Advertisers and its new Trademark Infringement reporting feature, visit www.clickforensics.com. About Click Forensics, Inc. ### Click Forensics, Click Forensics for Advertisers, FACTr, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies. Media Contact: |
