Upcoming Events

August 18 – 21: Search Engine Strategies San Jose

News Updates

July 22nd, 2008: Industry Click Fraud Rate Holds at 16.2 Percent in Second Quarter 2008
Austin, TX
June 16th, 2008: Rogue Computers Used in Ad Fraud
New York Times
April 29th, 2008: Click Fraud Rate Up Year on Year
Biz Report
April 28th, 2008: Click Fraud Rate Takes A Break
Web Pro News
April 28th, 2008: Industry Click Fraud Rate Down for Q1
DM News

Click Forensics Launches Automated Tracking Capability for PPC Advertisers – Yahoo! First Search Engine to Participate

Yahoo! First Search Engine to Accept Traffic Quality Reports Electronically from Advertisers

Click Forensics™, Inc., announced July 9, 2008, the release of FACTr™, a new feature of the Click Forensics for Advertisers™ solution. FACTr, which stands for Fully Automated Click Tracking Reconciliation, allows advertisers to submit invalid traffic evidence reports automatically to search providers in order to speed account reconciliation and credit request investigations. Yahoo! is the first search provider to begin accepting electronic traffic quality reports from Click Forensics on behalf of advertisers

"FACTr addresses one of the most important goals of traffic quality management, and that is to ensure advertisers get what they pay for from search marketing investments," said Tom Cuthbert, co-founder and president of Click Forensics. "Yahoo! has shown tremendous leadership in helping advertisers address quality concerns in a timely and efficient way, and we are thrilled that FACTr is contributing to their efforts."