Click Forensics™ for Publishers & Ad Networks
Click Forensics for Publishers & Ad Networks is an enterprise class solution designed for publishers and ad networks. The product uses patent-pending heuristic detection technology to measure traffic quality. Click Forensics for Publishers scores traffic based on its propensity to be fraudulent. This enables publishers to make ad blocking decisions specific to web site visitors and to make billing decisions specific to their advertiser customers.
Click Forensics for Publishers - Known Offenders Report
Features
Click Forensics for Publishers & Ad Networks includes the following features and reports, all in one easy to use software as a service solution:
Ad Blocking Reports:The following reports provide ad blocking recommendations:
- Known Offenders List Report: Click Forensics provides a "known offenders" list to publishers based on its aggregated community database
- Refreshed as updates become available
- May include individual IPs, IPs and referrer combinations, or IPs, referrer, and user agent combinations
- Custom Block List Report: Click Forensics identifies and scores past web site visitors, and this report provides the publisher with a list of visitors identified for potential blocking or other special treatment based on the scored values.
- Block Lists are refreshed every 5 minutes as new data becomes available
- Block Lists scoring thresholds are configurable by the publisher
- Block Lists identify block list visitors using IPs, IPs and referrers, and/or IP/referrer/cookie/user agent combinations.
- ClickScore™ Report. This report provides recommendations for invalid clicks. Each paid click is scored. The report provides the Publisher with a list of ClickScores™ and related attributes (e.g. click ID and/or other unique attributes)
- ClickScore reports are refreshed in 15 minute intervals.
- Invalid click thresholds are configurable by the publisher.
- Individual clicks are identified using attributes as requested by the publisher which may include click ID, visitor ID, ad ID, advertiser ID, and/or other unique attributes of the click such as IP/date and time/user agent.
Click Forensics for Publishers & Ad Networks uses heuristic scoring algorithms to rate each click and each visitor.
ClickScore™: This score is applied to every paid click. The score is a 3 digit number that rates the click with a confidence level that the click is valid or invalid. The score is used for the ClickScore Report.
VisitorScore™: This score is applied to every visitor. The score is a 3 digit score that rates the visitor with a confidence that the visitor is valid or invalid. The score is used for Custom Block List Report.
Methodology for Scoring
- Data Sources:
- Publisher web logs and community data
- Methodology
- Technical: page requests, IP/User agent patterns
- Behavioral: traffic patterns such as repeat clicks, keywords, visit depth and duration
- Community: correlation among traffic patterns and sources across publishers & advertisers
- Visitor Identification: competitor or known offender
- Economic data: keyword pricing information and actions