Click Forensics™ for Advertisers
Click Forensics for Advertisers is a click fraud management solution designed for online advertisers, agencies and search providers. The software-as-a-service (SaaS) product uses patent-pending heuristic detection technology to identify click fraud. Gain immediate insight into the number of invalid clicks, apply changes to stop click fraud before it happens and improve click quality for all campaigns.
Click Forensics for Advertisers - Billing Audit
Features and Benefits
Product FAQ
Features
Click Forensics for Advertisers includes the following features, all in one easy to use software as a service solution:
Billing Audit- A campaign phone bill showing exactly what you are charged
- See how many and what type of invalid clicks you are paying for
- See your estimated losses due to invalid clicks
- Proactively manage your campaigns to avoid click fraud and to improve ROI
- Rank order campaign attributes by Traffic Quality to stop paying for wasted clicks and direct spending to the best performing terms and sites.
- Automatically pre-selects the lowest performing members so you can create an Exclusion List for that category.
- Rank order the categories by return on investment and return on advertising spend.
- Identify Made for Adsense sites and avoid them
- Proactively ensure your spending is directed at high ROI sites
- Identify all other sites on the content network that draw low quality traffic and waste your budget.
- Create exclusion lists so you can improve your traffic quality and ROI.
- Provides the information required to improve your ROI by moving your ad spend from low performing keywords to your most successful keywords.
- Identify fraudsters, bots and competitors clicking on your ads.
- Find out the countries to target for conversions and the countries to avoid for fraud
- Identify traffic coming from outside your geographically targeted area and better manage the ROI of your pay per click campaigns.
- Schedule your ads so you can avoid hours or days when invalid clicks reduce your ROI.
- Optimize the time of day for your campaigns and see quick improvement in your campaigns.
- Identify clicks that come from competitors, including how many clicks from each competitor. Mitigate future costs associated with those clicks by applying IP Exclusion Lists.
- Evidence Report: Automatically create an evidence report with a list of all invalid clicks, ready to submit to your search provider to request a refund
- Trend Reports: these easy to read reports alert you to the level of fraud and any sudden bursts of click fraud activity.
Benefits
Increase Content Network Effectiveness: See which domains are driving paid traffic to your site and which are draining your budget. Compare the effectiveness of each domain and exclude poor performers. Mitigate sources of invalid clicks to optimize your ad spend targeting and make the most of every paid click.
Compare Paid Marketing Channels: Evaluate traffic quality by ad provider and marketing channel. Discover the impact Content Network channels are having on your conversions. Redistribute ad spend to optimize traffic quality.
Keyword Analysis: Assess the value of each keyword you're bidding on. Discover if expensive keywords are driving qualified traffic or are the tool of choice for fraudsters. Target your keywords to gain maximum effectiveness while minimizing invalid spend.
Visitor Insight: Glean key information about your paid click visitors to ensure your marketing campaigns are reaching the right demographic. Verify your ad providers are properly geo-targeting your campaigns. Schedule your ads so that traffic volume mirrors traffic quality.
Competitor Tracking: Keep an eye on your competitors and affiliates to make sure malicious sources aren't draining your ad budget.
Industry Action: Gain access to a community of over 4000 online advertisers in the fight against click fraud. Compare your invalid click rate with the baseline Click Fraud Index to see where you stand. Participate in click fraud forums to share common concerns with other online advertisers and stay abreast of the latest industry news.