Our Approach
Click Forensics was born out of need for more accountability in the online pay-per-click marketplace. Click Forensics sets the standard for Traffic Quality Management by utilizing innovative scoring algorithms and fraud detection heuristics. Our unique scoring methodology is trusted by advertisers, publishers, ad networks, and search ad providers to improve traffic quality, decrease costs, and improve return on investment. Over 4,000 advertisers in the Click Fraud Network rely on us to ensure their voice is heard. Below is an overview of what makes Click Forensics the industry leader in Traffic Quality Management.
Multidimensional Analysis:
Click Forensics picks up where web analytics and campaign management tools leave off. Conversion-only analysis is inadequate for managing paid campaigns because it doesn't tell you why traffic isn't converting. Our patent-pending heuristics analyze hundreds of aspects of every visit. These fall in to four main categories: Behavioral, Technical, Economic, and Community. Comparing each click to a robust community data set is key to accurate, trustworthy reporting. Our reporting gives you insight into each one of these vital visit aspects, allowing you to quickly make the right Intelligent Exclusion decisions.
Service:
Our goal is to improve business results for our customers. Our Client Services team walks you through the set up process and helps you understand and take action on the data. Our implementation engineers ensure high data accuracy, and our risk analyst team will work with you to improve traffic quality and implement best practices. As the leaders in the Traffic Quality Management space, you can rely on our expertise to decrease costs and increase revenue. We consider our customers our partners. Our flexible, open operating environment allows us to customize our solutions to meet your business needs.
Click Forensics for Advertisers
Click Forensics for Advertisers identifies and excludes diverse sources of low quality traffic to improve campaign performance. Our proactive approach to improving traffic quality is highly effective in reducing costs and improving campaign conversion rates. Our subscription service is unique and complementary to existing campaign and web analytic solutions and is designed for all advertisers, from small businesses to enterprise-level corporations. To learn more about how Click Forensics can help you win the pay-per-click game, click on the link below or contact one of our consultants.
Click Forensics for Publishers and Ad Networks
Click Forensics for Publishers and Ad Networks blocks invalid clicks before they have a chance to harm an advertiser's budget. Our fraud prevention methodology has been proven effective time and again. Using our patent-pending heuristic detection technology, publishers and ad networks can identify and mitigate sources of low quality traffic and boost earnings-per-click (EPC). By scoring every click, publishers and ad networks can make real time click routing decisions so advertisers feel confident in the quality of traffic they receive. To learn more about how Click Forensics can boost your traffic monetization, click on the link below or contact one of our consultants.