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April 29th, 2008: Click Fraud Rate Up Year on Year
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April 28th, 2008: Click Fraud Rate Takes A Break
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April 28th, 2008: Industry Click Fraud Rate Down for Q1
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April 25th, 2008: Maybe the Fight Against Click Fraud Isn't Hopeless After All
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April 25th, 2008: Click Fraud Up Year Over Year
ADOTAS

Yahoo & Click Forensics Partnering to Improve Traffic Quality for Advertisers.

At the recent SES NY conference on March 17, Yahoo! and Click Forensics announced a partnership to combat fraudulent clicks that target search engine marketing advertisers. As part of the relationship, Click Forensics will provide additional advertiser feedback to Yahoo! in an effort to help improve traffic quality for advertisers.

Yahoo! is the first search engine to cooperate with a third-party, such as Click Forensics, to obtain additional feedback and promote its goal of advertiser satisfaction and return on investment. To facilitate this effort, Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!. Industry analysts like Dr. Tuzhilin have said that data such as this is helpful in identifying poor quality traffic, including click fraud.

Read more coverage on the Yahoo!/Click Forensics partnership here.